It’s always interesting to think about companies that make stuff. The first interesting thing is whether we need more stuff at all. The next thought might be whether the stuff has value and purpose and ethics. That might include thoughts about longevity and value and ‘who made what when’. It will always include lots of thoughts about associations and brand values that are too complicated to unravel. Howies went from small to big to small. Their stuff is still working for us a few years later. They used to talk about the ‘rocking chair’ test- perhaps they still do? Worth a look- their stuff.