Last week (Jan 2013) I took two classes at IAELyon on Business and Sustainability. Two groups, two days, lots of great ideas and beautiful conversations with students and their take on the world. Are French students any more forward looking than other students. Yes….and no. French kids are doing things a lot more naturally or organically though. They are just doing it and behaving sustainably is just part of their lives. Other groups I have come into contact with seem to need more direction. We explored some great areas such as sustainable product design and covered some great case studies – I liked the paper cup and the pen examples. Sustainable production processes, where to intervene and where opportunities for sustainable actions are. Rightly or wrongly, they all seemed very tuned to the idea that economic survival is the primary motivation of business. Sustainability and ethics is a by product and only possible if businesses remain economically viable. One things for sure, they, like other students, value price, appreciate a bargain and they like to consume. Maybe quite a long way from value change, sharing and the leap of faith that the future needs…..?