The Way Business should be…

100% Organics: Smell Good, Look Good…Ethically

imageSkin issues…

Life can be complicated…solutions can be simple. Heres three problems in one; What people put on their skin can be a tricky problem…being organic and producing organic cosmetics can be challenging; and being in the cosmetics business, a dynamic industry in perpetual flux….

In recent years the cosmetics industry has been the subject of much discussion; issues of unfair competition, corporate manipulation, the sexualised images the industry uses and the message cosmetics marketers put out, merely scratch the surface of an industry long divided on fundamental issues such as animal testing and product ingredients.

Significantly, new trends are witnessing the growth of Natural cosmetics and the increased preference of consumers for less synthetic and more “natural” or “botanical” products; coupled to this, there is an increasing awareness of the risks posed by different ingredients used in cosmetic products. As a result we have seen an increase in the range of naturally derived products and claims. It is just like turning back the clock… a return to roots approach and a organically inspired revulsion of all things chemical and synthetic. Welcome to the complex and chaotic world of this Beautiful business… 100% Organics

imageWe are 100% Organics…

100% Organics was formed in 2009 by Angela Young. Based in beautiful Cornwall in the UK, they are one of only a handful of skincare companies in the world that are certified 100% organic by one of the strictest and most respected certification bodies in the world – the Soil Association. Part of a growing organic movement, they are proud of their credentials and the creation of funkily-packaged products which are organic, vegetarian and free from animal testing.

Organics Make Sense…

I don’t really want to get into the science of the debate, but it is generally thought that organic is better for human health, better for wildlife, causes less pollution from sprays, produces less carbon dioxide and less dangerous waste. Studies for the Department for Environment, Food and Rural Affairs confirm that organic farming typically uses 30% less energy than non-organic agriculture. Chemical fertilisers increase nitrogen deposits in our soil and rivers which has been linked to a number of problems including reduced biodiversity, eutrophication (starving marine wildlife of oxygen) and in some parts of the world, even cholera outbreaks. Chemical pesticides generally survive a long time in the environment and can both harm wildlife directly and contaminate water supplies. Why put it on your skin or in your body? One can speculate on where the bee population would be now with a chemical-free agricultural system.

Clearing the Air – Clarifying the Organic…

As the sale of Organically produced goods continues to rise, so too does the range. Practically anything which is grown or farmed to be eaten, used or drunk might be organic. The organic designation is now increasing to include processes and some services. To avoid much discussed confusion, what is and what isn’t organic is set out in strict legal terms, laid down in European Union (EU) law. Anything labelled ‘organic’ that is for human consumption must meet these standards as a minimum.image

In food the standards cover all aspects of food production, from animal welfare and wildlife conservation, to food processing, to packaging. In beauty and cosmetic products, 95% of a product’s agro-ingredients and 20% of the entire product must be organic. If an ingredient is available organically, it must be used. The remaining ingredients must meet strict criteria to ensure that they are not damaging to our health or the environment. Products must also meet environmental standards for packaging and manufacturing, and use approved ‘green chemistry’ processes when modifying ingredients. If a product uses between 70-95% organic agro-ingredients then we will certify it, though we will not allow it claim to be organic. In this case it can state that it is made with ‘xx% organic ingredients’.

As 100% Organics say

If you Google ‘100% organic skincare’ there are quite a few companies that claim to be 100% Organic, while not being able to back it up with certification…One of the interesting points is that the Soil Association will not certify water as organic, and as a lot of companies use water in their products, they will never be 100% certified organic, although this is not always understood or adhered to. Indeed, our Toner contains floral waters, so we do not claim this as 100% Organic, instead labelling it our Real Organic Toner”

Being designated organic is a huge commitment and involves significant energy and application. It involves a rigorous regime of inspection of manufacturing facilities, an audit of the organic ingredients used and a demonstration of ecologically sound production methods, all product formulae and labels have been approved and clearly labelled, all ingredients are GM free – non-organic ingredients can only be used if their suppliers have submitted a declaration that it is non-GM and it has used minimal non-organic additives and only those from a restricted list…

Eyes for details…

imageBeing organic means a commitment and an eye to detail, responsibility and proven methods. 100% Organics keep their eyes on the detail right down to the printers ink! They say,

“We have a holistic approach to business in that we want to be authentic and responsible in all of aspects of our business. All of our products are vegetarian, and are not tested on animals. While our packaging is bright, colourful, youthful and eye-catching, the materials for it have been especially sourced for their eco-credentials, down to the ink used for the text on each box, both for the raw material and the recyclable/biodegradable nature of them”

Cosmetic creations are put together by formulator and medical herbalist Dr Mariano Spiezia, who selects the hydrating and healing ingredients for each product, then continues to source the highest quality available of those certified organic ingredients. These are then lovingly hand made into the beautiful products using bio-dynamic methods, in his lab in Cornwall.

Making the link…

The stories behind their products allows the consumer to engage on a more emotional level. The Night balm for instance, is a specially formulated mix of 100% organic ingredients, including pure organic tamanu oils, tomato extract and delicate rose extracts. Tamanu seed oil has been used by Pacific Islanders for thousands of years as a remedy for many skin ailments. Tamanu fruits are collected from the ground after they have fallen from the tree so the practice has no negative impact on the ecology of the tree. Tamanu harvesting is a sustainable, positive contribution to small village economies. Enabling beautiful, healthy skin as well as social and environmental benefits, it really is a wonderful ingredient.

Being organic, being committed, having an eye for detail and tradition are essential ingredients for a beautiful business. To find out more about the 100% Organics range and their business, visit their website at


2 comments on “100% Organics: Smell Good, Look Good…Ethically

  1. Must Have Boxes

    This line looks amazing. I’d love to try these products!

    – KW

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This entry was posted on 27/03/2013 by and tagged , , , .
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