The Way Business should be…

Flavours Holidays….putting the beautiful back in your travels.

Putting something back into local communities, wherever they happen to be, is an important part of being a beautiful business. This business not only puts back and supports local communities, it also showcases and promotes the best of artisanal, craft and traditional skills, wrapped beautifully in a bespoke holiday experience. Real experiences to take home, to promote and cherish.

Flavours Holidays based in Edinburgh was formed in 1998 by Lorne Blyth and offers various locations in Italy (including Tuscany, Sicily, Puglia, Umbria, Venice and Amalfi) where they offer bespoke, low impact, environmentally and community conscious cooking, painting and Pilates.

It is always worth remembering that the tourism industry must tread softly in its relations with its hosts. In this respect Flavours Holidays lets you get closer to local communities, supporting rather than imposing upon them. Their own message is clear about their responsibilities…

Responsible Tourism is about minimising negative impacts and maximising positive ones. It is about increasing the well being of local people through tourism and enabling our visitors to have a better relationship with the local people, who provide them with such wonderful memories. Responsible travel helps local people in the Italian regions to earn a fair income from our tours and ensures that any negative environmental or cultural impacts are reduced. Flavours has had a love affair with Italy and its people for a decade now, and we are proud of our efforts regarding responsible tourism. (

For Lorne, this is a personal mission and a personal service every time. It is impossible to put the packages they offer together as an individual. They source specialist and local ricotta makers, wine or artisanal olive oil producers, which for Lorne is very important. As she says…

It goes well beyond a constructed tourist jaunt. Our motivation has always been to offer a more bespoke approach. So if you are looking for an intense cooking experience there are no worries regarding security or transportation because as market leaders and you don’t have to worry about hiring a car when you arrive at the airport. Absolutely everything is taken care of and that is one of the many promises we keep every time to every single guest. I think that’s why our repeat booking rate is currently running at 35% and guests book year after year.

Lorne explains the background, appeal and ethos of Flavours Holidays…

Flavours Holidays is a specialist tour operator that sell activity holidays in Italy. We offer quality cooking, painting and Pilates tours in some of the beautiful Italian regions. Every tour include a full package which includes series of lessons (in any of the activity you’ve chosen), staying in amazing private villas and estates, local excursions and private organised visits on local producers such as wine tasting, chocolate and cheese making, an experienced host to look after you during your stay, all wine and meals included and private transports. What is unique about Flavours is that also charge absolutely no holiday supplements which makes our tours very friendly and popular to solo travellers!

If you want a guest eye view on Flavour Holidays you can visit the books they’ve created and or visit travel Testimonials at

If you wish to know more about Flavours Holidays, you can contact Lorne by email at or visit their website at I’m sure this beautiful business will be happy to hear from you.

Darren Hoad B.A (Hons.), M.A. M. Phil.
IEMA Certified Sustainability Practitioner CSR-P

Do you know you’re beautiful?


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This entry was posted on 15/10/2013 by and tagged , , .
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