The Way Business should be…

Con-fused Arts…Empowering women in Kenya.

Beautiful Businesses, the ones we support, are breaking the traditional mould and are interested in creating more than cash income. They contribute and support communities, they create independence and they reflect values. This great beautiful business does this and keeps the alive a legacy which can be traced back to the 70’s. This is Con-fused Arts, supporting women in Kenya. Formed in July 2010 Confused Arts is a labour of love for the owner Pam Nwelih. A welcome preoccupation, this is, according to Pam, a business which is with her 24/7. Driven by a passion for her values, Pam explains more…

My passion for empowering women goes beyond selling Fairtrade jewellery made by disadvantaged women. I enjoy writing blogs and posts uplifting and empowering women in the UK and beyond. As a women and mother myself, I feel it is important to love and look after yourself and to know that you are of value to your family and society.

Pam explains that the jewellery Con-fused Arts sells is that made by Kazuri in Kenya, an organisation created in 1975 by the late Lady Susan Wood. Founded to create employment for struggling single mothers, Kazuri now employs 350 local women and these ladies also have access to medical facilities. These women are now working towards a more independent and positive future. Pam says…

My business sells luxury ethical handmade jewellery. At the minute most of our jewellery is handmade by the wonderful ladies at Kazuri in Kenya.Not only is our jewellery beautifully unique, handmade and high quality It is also empowering disadvantaged women at Kazuri, Kenya (just outside Nairobi).

Though all the jewellery is chosen by Pam according to the fashion seasons and catwalk trends, their is something more important at the heart of this business. The jewellery is a labour of love, using traditional skills and handmade by women leading to independence and empowerment. Each bead is shaped from clay by hand, then kiln fired, hand glazed and fired again before being strung to make a necklace or bracelet. As every piece of jewellery is handmade, every one is unique. Many Kazuri styles are named after areas, tribes and other features of the Kenyan landscape; evocative names that resonate with the organic nature of the clay that comes from its earth. So a Kazuri piece is more than an item of jewellery, it’s a piece of Kenya. Kazuri, which means ‘small & beautiful’ in Swahili, is Fair Trade. The values of this beautiful business don’t stop at the product itself. Pam puts lots of emphasis on the whole of the business, instilling values throughout…

I place a lot of importance on customer service, from a prompt correspondence to secure fast payments and from individual wrapping of jewellery according to the customer’s wishes to knowledge of my products. I am passionate about reducing the impact of Con-fused Arts on the environment. I only use recycled jewellery boxes which are beautiful, my tissue paper is recycled, I reuse bubble wrap and envelopes if they are in good condition.

Pam is increasing the range of products from other stockists, not only to appeal to new customers, but to touch more women’s lives. If you want to contact Pam, see the product range or simply add your support to Con-fused Arts have a look, get in touch and help this beautiful business support the creation of independent women in Kenya..

Visit the Con-fused Arts website –


Darren Hoad B.A (Hons.), M.A. M. Phil. IEMA Certified Sustainability Practitioner CSR-P Do you know you’re beautiful? Twitter


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


This entry was posted on 02/12/2013 by and tagged , , .
%d bloggers like this: