The Rise of Temporality in Business by Mathew Manos

Temporality has long been a sound business strategy because of its proven ability to make consumers feel as though they have to act as fast as possible before a seemingly amazing opportunity slips away. We often find phrases like “for a limited time only,” “three for the price of one through Labor Day weekend,” and “check out our summer blowout sale” plastered with exclamation points framing the facades of retail stores. In the online world, Sevenly, SnapChat, and woot.com are three other great examples of temporality-as-business-strategy.

All this aside, here is the thing that is kind of blowing my mind right now: Dong Nguyen, the creator of popular app, Flappy Bird, may have accidentally created a whole new chapter in the evolution of “temporal business models” the moment he announced on Twitter that he would be removing the Blockbuster app from the app store due to how complex the fame has made his life. Minutes proceeding the app’s effective suicide letter, blog posts chanting the stupidity of the app’s creator, even death threats, have been overwhelming the internet for the past week, but is Nguyen’s action to eliminate the app actually a dumb move? Or is it the smartest move in the history of iOs apps? Based entirely on my own healthy speculation, I want to put my money on the latter.

Here is something we all know: the life cycle of a viral video or a popular game is pretty short-lived. Within days, a video that once topped the charts, or a game that once obsessively consumed a user’s life, becomes “so last week.” Speaking generally, popular apps, especially ones developed by indie developers as opposed to massive corporations, almost always have 15 minutes of fame before we all collectively decide to move on to the next one. Largely, perhaps, this is due to the lack of resources to keep something alive and in the public eye for the long run. (Above is a chart I just doodled to illustrate this life span in regards to potential revenue and volume of downloads).

Now, what happened with Flappy Bird the other day was so incredibly puzzling because the moment Nguyen hit the 15th minute of fame, Flappy Bird was all of a sudden granted a 16th minute. Why? The public announcement of the game’s impending removal from the app store went just as viral as the game itself did about a week prior. As you can imagine, this immediately sparked a new rush of downloads for the game.

What I am interested in here with this whole situation is the idea that an app, something we’ve all taken for granted as something that is just kind of always there for us to download and enjoy, is all of a sudden made temporary. I am also interested in how this may point toward an entirely new business strategy for the world of game developers thanks to a couple of harsh realities that are associated with building long-term awareness and success in the app market:

1. The moment a game gains traction and an audience, a whole lot of work is necessary to keep it alive. This means quitting day jobs, hiring a team, consistently responding to issues users are having, building updates, etc. This adds up to a ton of overhead and responsibility that can be very emotionally and personally draining for an indie app developer.

2. If you don’t really know what you are doing, or if you don’t have a substantial amount of resources, more often than not, an investment can very quickly go negative thanks to the unbelievably short attention span of app consumers as well as the rate at which new games are revealed. It is a tough industry to stay competitive in, to say the least, especially if you are not one of the “big guys.”

Here is another chart I just doodled to illustrate why I think that the idea of pulling Flappy Bird out of the market place the moment it became popular was an amazingly smart move, financially:

As this chart is speculating in comparison to the chart I showed earlier, it is possible that the sort of painfully slow process of acquiring new users over the months that follow an app’s initial viral popularity can be accomplished within 22 hours, without any added cost or commitment for the developer. The best part? The moment the app is removed, it can still drive daily ad revenue from the existing user base, and it can still be a popular household name, all without the need for future updates or customer relations (both of which cost a significant amount of money).

Let’s talk about this. So, what do you think? Can a public announcement of an app’s removal, like those “limited time only” signs inspire consumers to actually download much faster? I would love to hear thoughts on this concept in the comments section below. Do you think more apps will live a life of planned obsolescence inspired by Flappy Bird? Is that ethical or fair to the user? Do you think this kind of concept could negatively effect the rate of job creation in the tech industry? What would happen if other popular products that we use daily started to disappear with just 22 hours of notice? As a side note, my high score on Flappy Bird is 97 – how about you?

Darren Hoad B.A (Hons.), M.A. M. Phil.
IEMA Certified Sustainability Practitioner CSR-P

Do you know you’re beautiful?
Twitter @beautifulbizzHoadd.wordpress.com

20 Bold Business Models To Put Companies On The Path To Good | Co.Exist | ideas + impact


20 Bold Business Models To Put Companies On The Path To Good

If you’re in charge of a company that wants to become more sustainable, there are many ways to go, from tweaking existing processes, to making more fundamental changes. At the bold end are business model changes, where managers rethink every link in the chain. To give companies some food for thought, SustainAbility, a London consultancy, has compiled a list of 20 models serving sustainability ends. Below are 11, with a living example for each. Continue reading

Donate and Support Beautiful Business

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The Beautiful Business project has been running for just over a year. We have covered a great number of brilliant businesses, large and small. We have done this free and voluntarily. We would like to update the site and make sure we get your stories and your businesses heard by as many people as possible. To do this we are asking for a small show of support in the form of a donation – all we ask for is £1, €1 or $1. This can be done through PayPal  clicking on the icon above. If you have a paypal account you can login via the donate button. Thanks again for all your support, kind words of encouragement and spreading the word about Beautiful Businesses. Kind regards Darren

L.I.VE: Life in Venice by Ludovico Battaglia

Another beautiful piece from a Ca Foscari, University of Venice student Ludovico Battaglia on how sustainability is a personal and daily journey.

Talking about beautiful businesses, here in Italy, lots of ideas come to my mind! But, why should I think so ahead when sustainability is already a part of my daily life? Who hasn’t heard of Venice, or who hasn’t visited it at least once in their lives? Well, this time I don’t want to speak about its breathtaking beauty, but about its sustainable beauty.

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Pop-up Camper Businesses – A Tour de Force by Megan McAuliffe

The pop-up shop has emerged as an example of creativity and innovation. We welcome a brilliant guest article from blogger, journalist and writer Megan McAullife, who tells us about the amazing ways the phenomenon is developing.

It has been said that creativity thrives during tough times, so while the bucks are down we start to think outside of the box to find unique ways to do business. One such clever idea is the pop-up camper business, proving that if it’s a great idea with a positive force, you can take your business anywhere. Continue reading

Bio-House: Beautiful High Energy Saving Wooden houses by Debra Bessagato

Even in Italy beautiful businesses that support healthy living and sustainable lifestyles are taking hold. People are becoming more aware and are starting to help to reduce their impacts through their sustainable actions. Debra Bessegato, a postgraduate student at Ca Foscari University of Venice tells us more and outlines the case of Bio-House, beautiful high energy saving wooden houses. Continue reading

Con-fused Arts…Empowering women in Kenya.

Beautiful Businesses, the ones we support, are breaking the traditional mould and are interested in creating more than cash income. They contribute and support communities, they create independence and they reflect values. This great beautiful business does this and keeps the alive a legacy which can be traced back to the 70′s. This is Con-fused Arts, supporting women in Kenya. Continue reading

Earth and Profit

These sentiments where written in the 17th Century on this wood carving in Chester….more pertinent today than ever.

Darren Hoad B.A (Hons.), M.A. M. Phil.
IEMA Certified Sustainability Practitioner CSR-P

Do you know you’re beautiful?
Twitter @beautifulbizzHoadd.wordpress.com

The Ethical Property Company….Creating Space and Time for Community Groups

Ethical, Beautiful businesses come in all shapes and sizes and are involved in a range of activities. This one is different to any we have covered so far, but shows beautiful businesses can be found anywhere. This is Ethical Property, a commercial property business with a difference. Combining the realities of business sustainability and economic necessity with a positive social and community ethos, Ethical Property proves any business can be a force for good. Located across cities in the UK, it has sister companies in France, Belgium, Holland and most recently Australia. Continue reading

Matrel Foods SA…Protein Alchemy from the Squid and Fish Business.

The aim of the beautiful business project is to create a sharing platform of ideas, inspiration and ingenuity from businesses that are sustainable, ethical and people first. Perhaps businesses which capture the spirit of creative, out-of-the-box thinking in these difficult times of challenge and change. This is a business I wanted to share. Coming to us all the way from Peru has so much potential and combines the beautiful with the ingenious and some may even say, the bizarre. Matrel Foods SA takes waste by-products from the fishing industry and creates something useful…something which can solve a global problem. Continue reading

Organiculture…Giving their all for the love of organic Italy

Some of the most beautiful business ideas emerge when you least expect it. Organiculture was formed in 2010 emerged when three friends were having dinner at home trying to figure out how and where to introduce Italian branded organic beauty products to the UK market. Food and friends provided the basis of OrganiCulture…how Italian ! But what makes this business special is their incredible dedication to their values. Continue reading

Japan under fire for scaling back plans to cut greenhouse gases | Global development | theguardian.com


Japan under fire for scaling back plans to cut greenhouse gases

Naderev SanoNaderev Sano, the Philippines negotiator at the UN climate talks in Warsaw, Poland, has begun a fast to protest against inaction on global warming, which he blames for typhoon Haiyan. Photograph: AP

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Emissions backtracking and climate Disasters

Our over zealous use of carbon and fossil fuels led the IPCC to give their most vociferous call yet to combat man made climate change. It is widely accepted that there is a link between climate change and extreme weather…wet, windy, hot, cold…we have it all in extremes. Yet we still ignore the risks and the warnings as rich countries make cuts to their emissions targets. Given the recent deaths in the Philippines caused by the worst typhoon ever seen, it’s not surprising developing countries are furious at the backtracking of the rich developed countries.

When will things change for the message to finally get though to the policy-makers? Darren Hoad B.A (Hons.), M.A. M. Phil. IEMA Certified Sustainability Practitioner CSR-P Do you know you’re beautiful? Twitter @beautifulbizzHoadd.wordpress.com

All things Bright and Beautiful…..On the Bright Side High Vis

Beautiful businesses come in all shapes and sizes. This showcase outlines the excellent work and inspiration of On the Bright Side a beautiful new business which combines safety and recycling to create a new cycling and walking chic. The name refers both to the safety aspect of being conspicuous on the roads and to a general attitude – Be Safe… Be Seen…Be Bold…Be Bright. Continue reading

Flavours Holidays….putting the beautiful back in your travels.

Putting something back into local communities, wherever they happen to be, is an important part of being a beautiful business. This business not only puts back and supports local communities, it also showcases and promotes the best of artisanal, craft and traditional skills, wrapped beautifully in a bespoke holiday experience. Real experiences to take home, to promote and cherish. Continue reading

London Cloth Company…Looming large in London town


Beautiful Businesses nurture and support traditional crafts, skills and processes. Businesses which do this deserve our support and encouragement. This is one such business. The London Cloth Co. harks back to an age long gone and is an echo of craft overtaken by globalised mass production. Located in London, close to Liverpool street, the London Cloth Co. is the creation of Daniel Harris. This beautiful business is predominantly concerned with the weaving of woollens and cotton on a range of restored machinery, some dating from as early as 1878. Continue reading

Po-Zu Shoes….still beautiful !

Po-Zu……still beautiful

image Having written about dozens of Beautiful Businesses in the last ten months, it was great to finally meet up in person with the inspiration behind one; namely, Sven Segal of Po-Zu shoes. Founded in 2006, Po-Zu has grown and so too has its innovative range of footwear and accessories some as amazing as their multi purpose edible shoe cream. Sven, with the help of his Brand Manager Cecilia Lunch, have developed the Po-Zu brand to be one of a small number of beautiful standout companies in the footwear industry.

Po-Zu …out and about

But like many businesses with a distinct style and strong value set, the cost of being a beautiful business in a challenging industry and a volatile marketplace, can be hard. Getting the message out there, that you can look stylish, wear incredibly comfortable shoes and maintain your contribution to environmental and social values, is an important role that consumers can play too. As stakeholders, consumers think their role ends when they buy. But with the ease of communication through social media…don’t just buy…tweet about it, like it, share it….spread the word about beautiful businesses.

Right shoes, right style, right values

Right shoes, right style, right values

PS. I will be writing Part II of the Po-Zu story in the coming weeks.

PPS. The feet and shoes featured are my own. The hi-boots are Ollie by Po-Zu and they are amazing :)